Digital Video and Signal Processing Expertise

Picsel Labs provides consulting services to solve technical problems, plan strategic directions, develop new products, and analyze IP rights.


Digital Video Streaming

Understand the impact of video compression on streaming video. New standards come out all the time, adapt to the newest in VVC, HEVC, AVC, MPEG2, Adaptive Bitrate Streaming.
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IPR Analysis

Intellectual property rights analysis and development. Get best in class, expert consultation on potentially infringing patents and technology.
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Video Courses

Educational courses for everybody. Introductory courses Digital Signal Processing and Applications and Digital Video Compression: Science, Witchcraft, and Standards.
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Video Quality Testing

Digital video quality tests and monitoring to help monitor compression distortion, promote automatic quality control and audio video synchronization problems.
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“With significantly superior efficiency over currently deployed coding standards, VVC will start replacing them and be the driving force behind the success of next generation video distribution and storage products.”

Ajay Luthra


Dr. Ajay Luthra

Founder & CEO

As Vice President of Advanced Technology @ Motorola/Google/Arris, Ajay Luthra led the development of emerging disruptive technologies. With over 50 patents in digital video and signal processing, he has been awarded Motorola's Patent of the Year award, Distinguished Innovator award and was named an Engineering Fellow.

In addition to having been the US Head of Delegations to MPEG, he co-chaired the Joint Video Team (JVT) which created the H.264/AVC video coding standard. For this he was recognized by a Prime Time Emmy Engineering Award. He was also actively involved in developing the High Efficiency Video Coding (HEVC) standard. Ajay is currently working on the Versatile Video Coding (VVC) standard.

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